ORANGE BUSINESSMUMBAI · EXECUTIVE BRIEFING CENTER

THE ROOM ISTHE INTERFACE.

A strategy-led physical-digital experience for Orange Business — every surface, sensor and seat designed as one system. This is the actual briefing center, Mumbai. Pinpointed below: the hardware that made it work.

Panoramic view of the Orange Business Executive Briefing Center in Mumbai with pinned hardware

Rotoscope

The physical sliding display — moving it navigates digital content states during the briefing.

19.0760° N · 72.8777° E
TAP A POINT · EXACT HARDWARE
EXPERIENCE STRATEGYCREATIVE TECHNOLOGYCONTENTXR / VRDELIVERY
CLIENTOrange Business
WHAT WAS BUILTAn executive briefing center where space, content and technology behave as one experience
WHEREMumbai, India
MY ROLEExperience Strategy & Creative Technology Lead

Why

From briefing room
to business experience.

Orange Business created its Mumbai Executive Briefing Center as a destination for customers and prospects to explore its capabilities, solutions and future-facing technologies in an executive environment.

The brief called for a futuristic, minimal environment integrating interactive media, VR, audio, networking, automation, branding and collaboration.

BUSINESS CONTEXT

Complex enterprise capabilities across connectivity, cloud, cybersecurity and digital experience.

STRATEGIC CHALLENGE

Move executive audiences beyond static presentation into active understanding.

EXPERIENCE OPPORTUNITY

Create a journey from arrival and discovery to immersion and conversation.

DESIGN RESPONSE

Architect space, content and technology as one connected system.

THE CHALLENGE WAS NOT
TO INSTALL TECHNOLOGY.IT WAS TO MAKE
TECHNOLOGY, CONTENT,
SPACE AND PEOPLE
BEHAVE AS ONE EXPERIENCE.

My Role

Strategy before execution.

I worked across the chain from strategy and consultancy through creative direction, content, technology coordination and months of on-site realization.

ACTIVE RESPONSIBILITY

Client consultancy, business requirements and experience direction.

I did not just design the output.
I helped lead the system that produced it.

The Experience

Design the journey before designing the room.

REGISTRATION · IDENTITY

01 — Arrive

The visitor enters a deliberately controlled executive environment. Registration captures identity and the personalized visit begins at the door.

  • Deliberately controlled executive environment
  • Visitor registration captures identity
  • Personalization starts at arrival

The Experience System

The intellectual center of the room.

Instead of treating every technology as an isolated installation, the experience was designed as a connected system.

The technology disappeared behind the experience.
VISITOR↓REGISTRATION↓IDENTITY↓EXPERIENCE LAYER
↓
CONNECTED EXPERIENCE
↕
DYNAMIC BACKEND
ACTIVE SYSTEMRegistration
WHAT IT DOES

Captures visitor information at the beginning of the visit.

EXPERIENCE VALUE

Establishes identity and enables personalization.

BUSINESS VALUE

Creates more contextual executive engagement.

Panoramic Orange Business Executive Briefing Center used to demonstrate environmental automation
06 · THE ROOM KNOWS YOU’RE THERE.

Environmental response, made visible.

VISITOR NO VISITOR

CURTAINS OPEN

LIGHTS OFF

EXPERIENCE STANDBY

Real Media · Real Interaction

Real media.
Real interaction.

Overview

The complete journey in one continuous capture — arrival, recognition, activation, immersion and conversation across the Executive Briefing Center.

FULL WALKTHROUGH · MUMBAI

Entry

The entry sequence — registration at the touchscreen, identity established on the entry display, and the room preparing itself as the visitor approaches.

REGISTRATION · PERSONALIZATION

Rotoscope

The visitor slides the physical display — the content state changes with it. Physical movement becomes digital navigation through video, presentations and interactive media.

PHYSICAL INTERFACE · LIVE CAPTURE

Videowall

One wall, multiple executive modes — presentation, product demonstration, touch-driven interaction and conferencing with remote experts, backed by high-performance computing and professional audio.

PRESENT · DEMONSTRATE · INTERACT · CONNECT

Virtual reality

The custom VR chair — designed specifically for Orange, with direct involvement through fabrication and refinement — turns product knowledge into immersive storytelling and sales enablement.

CUSTOM PHYSICAL INTERFACE · LIVE CAPTURE

Technology with Purpose

Every system
had a reason.

EXPERIENCE VALUE

A personalized visitor journey.

BUSINESS VALUE

More contextual executive engagement.

Technology was not the destination.
It was the enabler.

From Strategy to Site

The design wasn’t finished when the drawings were approved.

I remained involved at the Experience Center for months while vendors worked through fabrication, installation, technology integration, content deployment, testing and refinement.

The project required coordination across Orange Business stakeholders, Mumbai and Gurgaon teams, creative teams, technology teams, vendors and fabricators.

CUSTOM PHYSICAL DESIGNThe VR chair was designed specifically for Orange, with direct involvement during fabrication and refinement.
STRATEGY→DESIGN→BUILD→TEST→REFINE→DELIVER
I LED

Strategy · Creative Direction · Experience Direction

I DESIGNED

UI/UX · Content · Storyboards · Interaction · VR Chair

I COORDINATED

Stakeholders · Teams · Vendors · Fabrication

I DELIVERED

Testing · Refinement · On-site Implementation

10

Outcome

A briefing center became a business experience platform.

The completed environment brought together brand, content, interactive media, VR, high-performance computing, enterprise collaboration, visitor personalization, environmental automation and dynamic content into one physical-digital experience.

FOR THE VISITOR

A personalized, responsive and immersive journey.

FOR ORANGE BUSINESS

A flexible environment for engagement, storytelling, demonstration and collaboration.

FOR THE PLATFORM

A digital layer capable of evolving after launch.

GLOBAL CONTEXT

The Mumbai EBC connects the local experience to Orange Business’s wider Executive Briefing Center network.

LAUNCH

The completed Orange Business New Executive Briefing Center in Mumbai was inaugurated by the Global CEO of Orange Business.

Public project announcement ↗

No ROI, visitor-volume, sales-uplift, conversion-rate or financial result is claimed without supporting evidence.

ORANGE BUSINESS MUMBAI

THE TECHNOLOGY WAS NEVER
THE DESTINATION. THE EXPERIENCE WAS.

New Executive Briefing Center — Experience Strategy & Creative Technology Lead.
Designed as one system. Delivered as one experience.

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