✦Experience

Experience

Where I've worked, what I've led, and how my responsibilities have evolved.

6 roles2014 — 2026Creative Direction & Experience Design

Creative Head

Immersive & Brand Systems

RAMS Creative Technologies Jaipur

Led creative direction for experience centres and immersive storytelling environments, developing spatial concepts, experience frameworks and visual strategies while directing multidisciplinary teams across design, animation, XR development and interactive media.

Creative DirectionExperience DesignGraphic DesignArt DirectionBrand SystemsMotion GraphicsAnimationVFX / Visual EffectsVisual StorytellingARVRXRInteractive MediaSpatial ExperienceImmersive ExperiencesTeam LeadershipProduction

Responsibilities

  • Led creative direction for enterprise experience centres, immersive environments and brand systems.
  • Developed creative concepts, visual directions and initial spatial experience frameworks.
  • Translated client briefs and business requirements into creative concepts, experience narratives and visual communication systems.
  • Worked directly with clients and stakeholders to understand requirements, present concepts and establish creative direction.
  • Directed multidisciplinary teams across graphic design, visual design, animation, motion graphics, XR development and interactive media production where required.
  • Guided the development of visual storytelling environments for technology, enterprise, industrial and immersive applications.

Creative Head

AR/VR Platform & Experience Design

PlugXR Reality

Led creative direction for AR/VR platform experiences and immersive product demonstrations, developing storytelling frameworks and guiding teams creating interactive AR/VR modules in collaboration with product teams.

Creative DirectionARVRExperience DesignInteraction DesignVisual DesignVisual StorytellingImmersive ExperienceProduct CollaborationCreative ReviewsTeam Leadership

Responsibilities

  • Led creative direction for AR/VR platform experiences, demonstrations and immersive product presentations.
  • Developed storytelling frameworks for communicating AR/VR products and capabilities.
  • Developed concepts and interaction approaches for interactive AR and VR modules.
  • Guided teams working on AR/VR experience development.
  • Collaborated with product teams to align creative concepts with platform capabilities, usability and user requirements.
  • Developed visual and experiential approaches for enterprise AR/VR demonstrations.

Creative Director

Experience & Innovation Consultant

Independent

Provided independent creative direction and experience consulting across design, animation, immersive media and experiential environments, working directly with clients, distributed creative teams and vendors.

Creative DirectionCreative ConsultingGraphic DesignBrandingArt DirectionMotion GraphicsAnimationVFXVideoPhotography / ShootingVisual StorytellingInteractiveImmersiveExperience DesignExperiential DesignTeam DirectionVendor CoordinationProduction

Responsibilities

  • Provided creative direction across design, animation, immersive media and experiential environments.
  • Worked directly with clients to understand project briefs, business requirements and communication challenges.
  • Developed creative concepts, experience concepts and storytelling strategies.
  • Translated client requirements into visual concepts, experience frameworks and executable creative direction.
  • Worked across graphic design, visual communication, branding and digital design.
  • Developed motion graphics, animation and visual storytelling content.

Creative Head

RAMS Creative Technologies Jaipur

Led creative direction across design, animation and interactive experience projects, developing storytelling frameworks, communication strategies and visual narratives while directing and mentoring multidisciplinary creative teams.

Creative DirectionGraphic DesignArt DirectionVisual DesignMotion GraphicsAnimationVisual StorytellingInteractive ExperienceDigital ExperienceTeam LeadershipMentoringProduction

Responsibilities

  • Led creative direction across graphic design, visual design, animation and interactive experience projects.
  • Developed creative concepts and visual directions based on project requirements.
  • Developed storytelling frameworks and communication strategies.
  • Translated complex technical subjects into accessible visual narratives.
  • Developed concepts for interactive and digital experiences.
  • Guided experience concept development from initial idea through execution.

Creative Director

Angel Creations

Founded and led a creative studio delivering branding, graphic design, animation and creative communication projects, while directing multidisciplinary teams, client relationships and end-to-end creative delivery.

Creative DirectionGraphic DesignBrand IdentityBrandingArt DirectionMotion GraphicsAnimationVFXVideoShootingVisual StorytellingCreative ProductionTeam LeadershipClient ManagementProject Delivery

Responsibilities

  • Founded and led a creative studio delivering branding, graphic design, animation and creative communication projects.
  • Directed overall creative strategy and execution across client projects.
  • Developed brand identity systems and visual communication.
  • Developed graphic design solutions across digital and physical communication requirements.
  • Directed motion graphics and animation campaigns.
  • Worked across animation, VFX and visual storytelling.

Creative Project Manager

Arena Animation

Managed animation and design production projects, coordinating creative teams, schedules, workflows and quality-control processes while building foundational expertise in animation production pipelines.

Project ManagementAnimationGraphic DesignCreative ProductionTeam CoordinationProduction PlanningWorkflow ManagementQuality Control

Responsibilities

  • Managed animation and design production projects from planning through delivery.
  • Coordinated teams of designers and animators.
  • Managed production schedules, deadlines and delivery requirements.
  • Monitored project progress across creative production stages.
  • Coordinated resources required for animation and design production.
  • Implemented workflow improvements to improve production efficiency.

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